Self-Awareness Is For The Buddhas

Absurdism in advertising has run its course. What was once cute and novel, is now a crutch for grabbing attention. The logical answer to this devolution¬†was to infuse an ironic self-awareness into absurd ads. That approach is rapidly reaching the threshold of banality¬†as well and Mobil 1 isn’t helping.   I like Mobil 1’s message:… Continue reading Self-Awareness Is For The Buddhas