Proper Hydration Is The Enemy Of Intoxication

As we approach May, there are a few 2017 Super Bowl commercials still making the rounds. It’s no surprise the New World Order has chosen to keep this Michelob Ultra Light commercial running: The message to accept of our gray, grimy dystopia resonates deeply. Accept your dehumanization and Michelob will give relief from the dungeon, from the gauntlet… Continue reading Proper Hydration Is The Enemy Of Intoxication

Self-Awareness Is For The Buddhas

Absurdism in advertising has run its course. What was once cute and novel, is now a crutch for grabbing attention. The logical answer to this devolution was to infuse an ironic self-awareness into absurd ads. That approach is rapidly reaching the threshold of banality as well and Mobil 1 isn’t helping.   I like Mobil 1’s message:… Continue reading Self-Awareness Is For The Buddhas

Buick Trivializes Child Abuse

The horrors of football-related chronic traumatic encephalopathy (CTE) have been known for a long time. A really, really long time, if you’re Roger Goodell. We know the developing brains of children have highest risk of permanent damage from head injuries, even sub-concussive blows.   So why is Buick trying to make the sick child abuse known as Pee… Continue reading Buick Trivializes Child Abuse

Dave Thomas Cheers Wisconsin From Beyond The Grave

I am EXTREMELY CONFLICTED about the latest Wendy’s commercial. I like Wendy’s never-frozen burgers and I like Wisconsin basketball. There must be a bracket wizard at Wendy’s who understood Wisconsin’s tournament-tested, senior-led squad would cruise to victory over the top-ranked and entitled Villanova team, thus keeping the burger chain’s flagship March Madness commercial relevant for one more… Continue reading Dave Thomas Cheers Wisconsin From Beyond The Grave