Absurdism in advertising has run its course. What was once cute and novel, is now a crutch for grabbing attention. The logical answer to this devolution was to infuse an ironic self-awareness into absurd ads.
That approach is rapidly reaching the threshold of banality as well and Mobil 1 isn’t helping.
I like Mobil 1’s message: “It’s okay to be a lazy slob. We will enable you.” There’s nothing more that needs to be said. The ending does nothing for our experience but raise questions. Is Mini-Harvick the result Raelian cloning gone awry? Maybe The Indian In The Cupboard-type magic? How often do housewives call 9-1-1 when Mr. Clean appears in their kitchen? Next thing you know, there’s Penzoil in your shopping cart.
Other questions:
Did Kevin Harvick’s clothes shrink, too, or are those custom?
Why does Kevin Harvick give a fuck about this sloppy bitch’s oil change frequency?
Is Muggsy Bogues a miniature version of a larger NBA player?
Is this related to Donald Trump’s small hands?
Would God or Satan be more likely to appear in the form of a tiny NASCAR driver?
Is Mini-Harvick related to the impish Coiley?
