Absurdism in advertising has run its course. What was once cute and novel, is now a crutch for grabbing attention. The logical answer to this devolution was to infuse an ironic self-awareness into absurd ads.
That approach is rapidly reaching the threshold of banality as well and Mobil 1 isn’t helping.
I like Mobil 1’s message: “It’s okay to be a lazy slob. We will enable you.” There’s nothing more that needs to be said. The ending does nothing for our experience but raise questions. Is Mini-Harvick the result Raelian cloning gone awry? Maybe The Indian In The Cupboard-type magic? How often do housewives call 9-1-1 when Mr. Clean appears in their kitchen? Next thing you know, there’s Penzoil in your shopping cart.
Did Kevin Harvick’s clothes shrink, too, or are those custom?
Why does Kevin Harvick give a fuck about this sloppy bitch’s oil change frequency?
Is Muggsy Bogues a miniature version of a larger NBA player?
Is this related to Donald Trump’s small hands?
Would God or Satan be more likely to appear in the form of a tiny NASCAR driver?
Is Mini-Harvick related to the impish Coiley?