The latest Taco Bell ad making the rounds is notable for a few reasons. It is the kickoff for a major breakfast campaign, which is notably gross. It comforts us with a melody evoking the fraternal nostalgia of Cheers. It forces us to contemplate the nature of our souls and uses casual cursing. These are all nice advancements in television marketing.
Lightheartedly marketing poison food directly to depressed losers? Genius! Got no sense of self? Try MACRO-CULTURE! Is our current Simpsonian dystopia a benchmark on the path to Idiocracy? Not important in the short run.